I am a “Leader of Leaders and Pursuer of WOW!” (yep, that’s my title!) on the Web Marketing Team at Quicken Loans, the nation’s largest online mortgage lender, and #2 Best Company to Work For (according to Fortune Magazine).
At Quicken Loans, I’m responsible for two things: improving website conversion and growing new leaders. Since I joined in 2004, the company has seen dramatic increases in several online conversion metrics.
I also have 12 years of experience in leading online marketing projects and teams, with a focus on: direct response marketing, search pay-per click advertising, email marketing, online advertising, search engine optimization, usability testing, web analytics, multi-variable testing, landing page optimization, persona development as well as social networking and word of mouth marketing.
My track record spans hundreds of domestic and international web marketing projects, with a pattern of dramatic increases in conversion. I have a history of on-time, on-budget results, while leading diverse project teams with up to 75 team members, and have managed over 150+ marketing and technology partners and vendors.
I am also an advisor, frequently speaking and writing on best practices for web marketing optimization and web project management. I had a project featured in the book The Persona Lifecycle, and I have been a speaker at the eMetrics conference.
Awards Received (while at Quicken Loans):
- Financial Services Standard of Excellence Award, Web Marketing Association
- Best Practice, presenting Financial Information Online, Forrester Research
- Forbes Best of the Web Award
- Marketing Employee of the Year Nominee/Finalist, 2007; Employee of the Month, November 2005
- Top 2% of All Employees Special Recognition
- “Simplicity is Genius,” “Always Raising Awareness,” and “We Are The They” Award Finalist
- Certified Online Testing Professional, MarketingExperiments.com
Some Other Awards Received:
- Michigan.org and Michigan Virtual University: Detroit Free Press Favorite Web Sites 2002, Crain’s Detroit’s Top Websites in Michigan
- Cadillac.com: Forbes Best of the Web Spring 2001, Gomez Winter Scorecard, Top 5, March 2001
- 2002Escalade.com: Revolution Magazine Campaign of the Month, January 2001
My guiding motto (from Gandhi): We must become the change we want to see in the world.
Motto 2: Falling short of excellence is not failure, not trying for it is.
I have a contagious, high energy level because doing work that matters takes effort. I have a strong sense of urgency and a proven track record.
Why Dot Connector?
For the past 12 years, I’ve lived at the cutting edge of the web: getting very complex, direct response marketing projects done in tight timeframes. During that time, I’ve seen the irrational boom, and the inevitable bust as the Internet sector grew in it’s early years.
I hope to make you more successful at work by “connect the dots” among the ideas I have come across, the philosophies I have learned, and the tips and tricks that help me keep my edge.
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